In today’s marketplace with thousands of products and services being rapidly commoditised, a brand name helps to stand out and establish a clear identity in the market. The brand name in itself signifies the existence of a powerful “narrative” link to the brand.
“You must carefully define your attitude, your particular sense of style and fashion, and what sets you apart from the other labels” says Jay Jurisich, Creative Director, Igor, a branding consultancy firm based in San Francisco.
Fashion labels mostly use the designer’s name as the brand name. This helps in creating an association with the quality and uniqueness of the apparels. The value added on the name is to create a hook in order to connect the consumers with the unique identity of the designer in terms of quality and exclusivity. This would help to increase the longevity of the relationship like Giorgio Armani, GUCCI, Prada, etc.
What you may need to know before selecting a brand name
Define your audience archetype
The brand name may be created keeping the consumers in mind. A well researched name helps to associate with a large number of consumers. With a clearly defined name, it is easy to formulate ways on how to market your
The recently concluded Milan Fashion Week and London Fashion Week have sprung an array of fresh and new trends to be adorned in the Spring/Summer of twenty fifteen. The fashion forecasting for each season brings in information used by merchandisers, retailers, buyers, and designers to get a heads up with what will be trending and what will not and to gear up for the upcoming season. An overview of the patterns, shades or colors, fabrics, and graphics and inspirations that will be popular for the Spring Summer of 2015 are as follows.
The four key looks to be coming up and will be calling out the fashion cards are Thrift shop, Artisanal, New age Pop, and Streamline. A closer encounter with these looks will provide an insight into what to expect from Spring Summer fashion in 2015. The thrift shop look is the biggest highlight for the spring 2015. It is essentially a blend of vintage subdued color palettes and kitschy burst of colors in the form of conversational prints. The fabrics used to present the color riot of this look are crisp poplin, French terry, charmeuse, and suede. Animal prints and cat and bird prints will be seen on coats,
Fashion is cyclic and so are trends. Time and again there are styles and looks that are re-invented by designers or return to the runway in their original essence. Hence each year a retro brigade of designs, colors, prints, and patterns hit the stores and become a much embraced trend. In the fashion industry some trends are ludicrous, some become outdated, and some come back with newer ideas. Twenty fourteen is no different, and have many vintage and retro looks borrowed from the past for the spring/summer and autumn/winter fashion.
Trends are believed to re-emerge in fashion every twenty years. The one big trend which is still alive and kicking is of crop tops. For those who refrain from showing off their abs, styles with sheer panels around the waist and high waist pants and skirts are a perfect way to conceal and flaunt the style. The floral print being a summer essential has also gone retro this year. From Michael Kors to Depazo, Harbison, and Jen Kao showcased their collection of flower power in multiple pieces at the New York Fashion Week for Spring Summer 2014.
Another blast from the past is decking up the tops and bottoms in same prints.
Fashion has always been repetition of ideas and all about reliving and creating new trends. With every New Year, shoppers and retailers are bombarded with the latest items and looks for the season. Designers and fashion forecasters predict the future of fashion and the styles that will reign on and off the runway. Some styles are classic and linger forever while some are ephemeral. Staying trendy requires one to follow and keep track of the season’s colours, prints, styles, and looks to stay hip.
The latest buzz that has hit the fashion scene is the anti-fashion trend called Normcore. An American trend forecasting team coined the term which is an amalgamation of two main words namely normal and hardcore. They predicted normcore to be the next big fashion movement. The term has caused fashion frenzy and after a leading magazine wrote about the look, it went viral online.
After all what is Normcore? The basic attitude of the normcore style is unlike any fashion trend to look different and stand apart, it is rather a look to fit in the crowd and a conscious effort to look effortless. For the team behind the term, Normcore is a result of saturation from the
After basking in the summer trends for 2014, its time to find out about the reigning styles and silhouettes for fall fashion and embrace them with confidence. It’s almost time to bid adieu to the bright flip-flops and breezy cotton dresses and welcome the fall. The latest in fall classics like coats and boots, new colours and prints, which are emerging for this seasons staples make the stylish. Shed the winter blues with the new and know the fresh trends to stay in style this fall/winter.
The biggest highlight of the rising trends for autumn/winter 2014-2015 is the androgynous take on women’s fashion. Dressing like a man is going to be every fashion obsessing woman’s cup of tea for the soon approaching winters. The silhouettes, colours, and patterns are inspired from it and designers have turned to menswear for sporting a bold and man-kind look.
All the four fashion capitals showcased their love for this blooming trend. This season’s look is more masculine from the past feminine projections of the trend. Fitted suits, boxy tailoring, loose and fitted shirts were largely seen adorned by models on the catwalks. Wide legged pants in various styles like pleated, front tabs, and high waist will
With a New Year right here, we are again at that point of the year when we try to figure out what the next big thing in fashion will be. New fashion collections appear for 2015, like Alexander Wang’s, and we all do our best to prepare for a new year of innovation, one that seems to be a lot more interesting than 2014. The fashion world is always evolving. It changes and what is really hot right now will most likely be seen as an old, expired trend tomorrow. Fashion watchers now see the fashion industry practically introducing brand new looks every day to respond to an increase in demands.
The influence of social media
In the past, people were not that aware of trends, and fashion was not as important as it is now. Now, besides reading articles, social networks like Facebook and Twitter make it easy to quickly see fashion show images and videos, changing everything. There is a clear increase in demand and new designers appear, trying to come up with the new look and promoting it further through social media.
Social media also becomes an important medium for the small to medium sized fashion designers and retailers to