Approval procedures need to be swift


Improvisation of infrastructure, reforming labour laws, investing in a skilled labour force, implementing the Goods and Services Tax (GST) and most importantly, speedy approvals are some of the measures that domestic brands feel are required for the ‘Make in India’ initiative to be a success, reports Manisha Almadi Midha.

The ‘Make in India’ campaign was launched by the Narendra Modi government for 25 sectors, including the textiles and apparel industry. It focuses on transforming India into a global manufacturing hub by encouraging brands to manufacture in India. The campaign also hopes to attract capital and technological investment into the country, thus spurring GDP growth. While some domestic brands share their views on the campaign, global ones completely shy away from participation. Some say that being MNCs they cannot comment on ‘Make in India’, while others are wary of sharing their feedback on a government policy as it might affect their stake in the market. Fibre2Fashion did a wrap-up of two domestic brands that came forward: Fusion Beats and Riot.

Fusion Beats is a womenswear brand, Western in look but Indian in spirit. It is an amalgamation of ethnic and western wear. 109°F, on the


Dr. Darlie Koshy’s pioneering contributions to fashion and design education over the last quarter of a century has been well acknowledged by academia, industry and policymakers alike. A Doctorate in Management from IIT Delhi and an MBA from CUSAT, Koshy has been also trained at FIT New York in Fashion Marketing & Merchandising. As Founding Chairperson of Fashion Management Studies at NIFT, New Delhi after the successful stint of a decade as a top manager in the textiles-handloom sector, Koshy built a strong industry interface and thought leadership for NIFT from 1988 till 2000, when he was appointed Director of National Institute of Design (NID), Ahmadabad. As a researcher and academic leader, Koshy’s pioneering books on international marketing of apparel are highly regarded by the textiles industry and academia. His ‘Indian Design Edge’ traces the evolution of Indian design while arguing for a design-enabled India. Here he builds a case for “design in India”.

The ‘apparel’, ‘clothing’, ‘garment’, ‘fashion’ and ‘lifestyle’ industries have undergone two significant changes since the beginning of the new century. With the dismantling of quotas since 2005, exporters of apparel are free from restrictions of quotas and only competitiveness

7 Delightful Details You May Have Missed at Dolce and Gabbana


Dolce & Gabbana is one of those shows that season after season, never disappoints. The clothes are always fun, the designers never take themselves too seriously, and you’re guaranteed to see a theatrical production. Last season, models walked the runway carrying babies, and this time around, those of us in Milan were given a 30-minute escape from the dreary rain and were ushered into a fairytale land. Here are 7 standouts from the show.

1. The Invite Sang to Us

Most show invites are delivered on beautiful card stock and hand calligraphed with your name and seat assignment. Dolce & Gabbana’s invite was extra special, though, and sang to guests. Literally: when you opened the invite, “A Dream Is a Wish Your Heart Makes” played—like a super chic Hallmark holiday card.


The Best Accessories From Milan Fashion Week

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The Best Looks from London Fashion Week

Maharashtra to get textiles park for eco fashion

The state minister for textiles announced the government’s plans at the recent Consortium of Green Fashion event in Mumbai. And as the event itself showed, sustainable fashion is fast gaining currency among students and experts alike, says Meher Castelino.

Maharashtra may soon establish a textiles park dedicated solely to eco-friendly products. The indication came at the recent Consortium of Green Fashion (CGF) 2015 in Mumbai where the state textiles minister made a case for the sustainable fashion cause.

“Eco-friendly textiles production is the need of the hour, and a textiles park dedicated to eco-friendly products needs to be established,” said Minister Chandrakant Patil at the opening ceremony of CGF, organised by Maharshi Karve Stree Shikshan Samstha School of Fashion Technology (SOFT), Pune and Nirmala Niketan College of Home Science, Mumbai.

“The state government is committed to this, and will establish special textile parks for the creation of eco-friendly textiles. The government will lend special support for establishing such industries,” announced Patil. The minister also appealed to fashion design students to conduct more research, geared towards the maximum implementation of eco-friendly initiatives. He noted that ‘recycle, reuse and reduce’ should be the key in designing.

Sustainability in fashion is becoming a trend to watch

Still hidden

The lack of an established supply chain is hampering growth of the innerwear industry. The shortage of high quality raw material for innerwear means brands which focus on quality need to import raw material or entire finished goods, thus increasing the costs and also impeding their ability to price the product attractively in order to drive greater penetration. The innerwear sector has much to contribute to the ‘Make in India’ initiative, and the latter in turn can be used as a ruse to streamline matters within the industry, writes Suman Nathwani.

It is no secret that the Indian innerwear market is the only market that has more number of brands for men than women. And there are reasons for this.

The Indian innerwear market is one of the most unique markets in the world. In all likelihood, it is the only one where men’s innerwear brands are larger in image than women’s intimatewear brands. Also, men’s innerwear companies spend much more on advertising than women’s innerwear brands do. However, it is a fact that the men’s brands have been in existence in India for a very long time, whereas lingerie brands have surfaced only in recent years.

There is probably no major

Getting rid of fashion stereotypes

Innovation flows through the veins of fashion designers and textile houses. There was a time when people mocked at those who made the mistake of wearing their clothes inside out. That was the side with rough stitched edges, faded designs and untidy looks.

Designers and fashion houses worked on the concept of reversible clothing and today, reversible clothing is in. Convertible clothing is similar to this idea. With busy schedules and tight budgets, customers are always on a lookout for financially viable dresses that serve various purposes. A single dress is expected to be perfect for office, evening wear or a casual shopping day with friends. While initially the idea was thought to be a mere fragment of someone’s vivid imagination, it gradually turned to reality. Convertible clothing is still a new concept, but customers have enthusiastically embraced it.

The concept
Convertible clothing evolves from the idea that fashion comes and goes. Halter style is in vogue for a season, then gives way to the hooded style. Hemlines keep changing and so do patterns and designs. Considering the prices of garments, it becomes difficult to throw away carefully chosen apparel simply because the style is out of fashion. Convertible dresses work

Fashion gets personal with blogs

There was a time when the internet was used to exchange documents and to read up.

As the time passed, it has became a tool to communicate with, shop, influence people and even write online journals. When blogging started as part of an internet activity, it was more of one way communication. Then, interactive features were added making blogs more potent than ever. Readers’ comments on blogs helped spread the word from the horse’s mouth. Blogging is an important activity now, with popular bloggers influencing politics, fashion and every other sphere of society.

Fashion blogs have especially become a way to increase sales, understand customer sentiment and demand, improve product quality and understand future trends for both the buyers and brands. The addition of facilities like uploading photographs, viewers’ comments and queries, as well as expert opinions on a series of topics have opened up a new interactive platform for bloggers.

Strong hold on audience
In the past, fashion magazine editors, super models, designers and movie stars represented and influenced the fashion world. The modern world of fashion has evolved and it takes inspiration from everywhere – from casual street styles to elegant elite designs. Thus, the role of fashion bloggers who

Deciding on the Brand name for your fashion label

In today’s marketplace with thousands of products and services being rapidly commoditised, a brand name helps to stand out and establish a clear identity in the market. The brand name in itself signifies the existence of a powerful “narrative” link to the brand.

“You must carefully define your attitude, your particular sense of style and fashion, and what sets you apart from the other labels” says Jay Jurisich, Creative Director, Igor, a branding consultancy firm based in San Francisco.

Fashion labels mostly use the designer’s name as the brand name. This helps in creating an association with the quality and uniqueness of the apparels. The value added on the name is to create a hook in order to connect the consumers with the unique identity of the designer in terms of quality and exclusivity. This would help to increase the longevity of the relationship like Giorgio Armani, GUCCI, Prada, etc.

What you may need to know before selecting a brand name

Define your audience archetype

The brand name may be created keeping the consumers in mind. A well researched name helps to associate with a large number of consumers. With a clearly defined name, it is easy to formulate ways on how to market your

Exquisite and unique Revisiting ikat design

Ikat has been around since centuries and it is no accident that it is still appreciated and in demand around the world in various forms. Ikat is a popular dyeing technique, which ties the untied threads into a bunch by employing grass or cotton, which is wax treated. Under ikat technique the weaver has to decide where should the dye set in among the loose threads and where the dye should be restrained from setting. It is with the help of this method that the weavers get a suitable pattern when the threads are conclusively woven on a loom. The complication increases when more colours are used to form pattern.

Some ikats only concentrate on dyeing the weft threads, while others focus on colouring the warp yarns. The weft ikats are less precise, thus for more exact patterns, warp threads are dyed and it is difficult to tell in this case that ikat technique has been used. It appears more like block printing, following the precision of design. When weft yarn is dyed the design is clear only when the threads are woven together whereas when warp threads are dyed the design can be seen

Braiding infinite patterns with Kumihimo

The recently concluded Milan Fashion Week and London Fashion Week have sprung an array of fresh and new trends to be adorned in the Spring/Summer of twenty fifteen. The fashion forecasting for each season brings in information used by merchandisers, retailers, buyers, and designers to get a heads up with what will be trending and what will not and to gear up for the upcoming season. An overview of the patterns, shades or colors, fabrics, and graphics and inspirations that will be popular for the Spring Summer of 2015 are as follows.

The four key looks to be coming up and will be calling out the fashion cards are Thrift shop, Artisanal, New age Pop, and Streamline. A closer encounter with these looks will provide an insight into what to expect from Spring Summer fashion in 2015. The thrift shop look is the biggest highlight for the spring 2015. It is essentially a blend of vintage subdued color palettes and kitschy burst of colors in the form of conversational prints. The fabrics used to present the color riot of this look are crisp poplin, French terry, charmeuse, and suede. Animal prints and cat and bird prints will be seen on coats,

Amalgamation of global cultures in fashion

The global itineraries not only reveal the beauty around the world, but also give a strong presence of mixed cultures and adaptation of art from various countries. This incorporation and merger of traditions is seen chiefly in the fashion that dominates a particular country. Fortunately, with the globalisation, fashion has become a wider term, in the sense that designers are much more open to adopting what they find inspiring in any given culture. Thus, it is no wonder to find patterns in America or Europe that have their roots in Asia or Africa! The fashion evolution has its roots in each and every culture that the world has seen and the difference in cultures, ideas, values, lifestyle et al impart a unique character to the designs.

Indeed the designers do not need to trot the globe to get inspiration, as the world is at the fingertips with so many smart gizmos around. A tour to the world and finding designs that are allied to a particular ethnicity are much simpler to realise. The recent spring 2014 ramps were full of designs created with the help of striking embellishments, elegant embroidery, Aztec patterns, vivid draping and

Trends from yesteryear adorning 2014

Fashion is cyclic and so are trends. Time and again there are styles and looks that are re-invented by designers or return to the runway in their original essence. Hence each year a retro brigade of designs, colors, prints, and patterns hit the stores and become a much embraced trend. In the fashion industry some trends are ludicrous, some become outdated, and some come back with newer ideas. Twenty fourteen is no different, and have many vintage and retro looks borrowed from the past for the spring/summer and autumn/winter fashion.

Trends are believed to re-emerge in fashion every twenty years. The one big trend which is still alive and kicking is of crop tops. For those who refrain from showing off their abs, styles with sheer panels around the waist and high waist pants and skirts are a perfect way to conceal and flaunt the style. The floral print being a summer essential has also gone retro this year. From Michael Kors to Depazo, Harbison, and Jen Kao showcased their collection of flower power in multiple pieces at the New York Fashion Week for Spring Summer 2014.

Another blast from the past is decking up the tops and bottoms in same prints.

ormcore a fashion or an anti fashion trend

Fashion has always been repetition of ideas and all about reliving and creating new trends. With every New Year, shoppers and retailers are bombarded with the latest items and looks for the season. Designers and fashion forecasters predict the future of fashion and the styles that will reign on and off the runway. Some styles are classic and linger forever while some are ephemeral. Staying trendy requires one to follow and keep track of the season’s colours, prints, styles, and looks to stay hip.

The latest buzz that has hit the fashion scene is the anti-fashion trend called Normcore. An American trend forecasting team coined the term which is an amalgamation of two main words namely normal and hardcore. They predicted normcore to be the next big fashion movement. The term has caused fashion frenzy and after a leading magazine wrote about the look, it went viral online.

After all what is Normcore? The basic attitude of the normcore style is unlike any fashion trend to look different and stand apart, it is rather a look to fit in the crowd and a conscious effort to look effortless. For the team behind the term, Normcore is a result of saturation from the

7 accessories every girl needs to have in her wardrobe

Every girl should possess some accessories in her wardrobe that are essential for the fall season. With the cooling temperatures, it is imperative that her choice of clothes also shifts accordingly. As it is not possible to go shopping every change of season; it is always good to keep certain clothes handy to tackle the colder months.

Here are the 7 essential accessories that every girl must have in her wardrobe:

Boots: Be it a pair of high boots or cowboy ones, these look stylish and trendy with different types of dresses. You can wear skin tight jeans along with these, while leggings will also work perfectly fine. Apart from that, you can also pair your denim skirts with these boots. These boots will actually save your feet from rain and early snow in the winter season.

Black dress: If you have heard that a black dress is essential for every woman, you have heard it right. A sleek and elegant black dress can be worn to any formal occasion like a business party or a meeting. You can pair this dress with any type of sweater you like. The

Fashion trends for men

Men’s fashion in the 2000s is now as indefinable as women’s fashion has been for the past few years. Gone are the days when men couldn’t look fashionable with those uninteresting shirts and mundane trousers. Looking good is not only a woman’s privilege. Each year, trends for men’s fashion are predicted, but hardly have they followed any fashion trends. Hence, they escape stylish clothing.

Even if they go for shopping their last option would be on safe shirt and predictable trousers. For younger males, hip hop culture has highlighted many trends for men’s fashion, while older males are increasingly aware of tailoring, and making a garment fit right for their body shape, rather than going with the fashion trend.

Trends for men have always been a tricky issue. You need to make a statement, and yet not overdo it. For the men who want to get started with this voguish experiment, this year is not a year to go too bold with colors, whereas shades of blue and black are set to rule. Denims continue to rule 2014 and printed shirts and jackets will also be a hit. You can set your mood to make yourself look different

Fall Fashion for 2014 2015

After basking in the summer trends for 2014, its time to find out about the reigning styles and silhouettes for fall fashion and embrace them with confidence. It’s almost time to bid adieu to the bright flip-flops and breezy cotton dresses and welcome the fall. The latest in fall classics like coats and boots, new colours and prints, which are emerging for this seasons staples make the stylish. Shed the winter blues with the new and know the fresh trends to stay in style this fall/winter.

The biggest highlight of the rising trends for autumn/winter 2014-2015 is the androgynous take on women’s fashion. Dressing like a man is going to be every fashion obsessing woman’s cup of tea for the soon approaching winters. The silhouettes, colours, and patterns are inspired from it and designers have turned to menswear for sporting a bold and man-kind look.

All the four fashion capitals showcased their love for this blooming trend. This season’s look is more masculine from the past feminine projections of the trend. Fitted suits, boxy tailoring, loose and fitted shirts were largely seen adorned by models on the catwalks. Wide legged pants in various styles like pleated, front tabs, and high waist will

A study on selected folk art forms with respect to Indian fashion

Indian art lives from about the 3rd millennium BC to the modern times. People, in India are not aware of most of the art forms as they are too vast. This vast area of cultured art is being divided into states, communities above 600, districts, dialects, tribes which are the main reasons to this rich diversity in art forms. Though these art traditions are a lot in number, many of them are in an extinct stage and few don’t exist. Each form has its own aesthetics and elegance. There are very few people who have the concern towards the art forms, and they come up with great plans amongst which quite a few are breathtaking.

This study focuses on the development of these art forms and their impact on the fashion industry. Fashion, as mentioned earlier has played a major role in not only bringing the art to limelight but also has ultimately made the art live. Following examples would speak about few of the many traditional folk art forms of India, their growth, development, and their contemporary life and how are they being manipulated by the fashion industry, with its originality in place.


What is the next big thing in the 2015 fashion industry

With a New Year right here, we are again at that point of the year when we try to figure out what the next big thing in fashion will be. New fashion collections appear for 2015, like Alexander Wang’s, and we all do our best to prepare for a new year of innovation, one that seems to be a lot more interesting than 2014. The fashion world is always evolving. It changes and what is really hot right now will most likely be seen as an old, expired trend tomorrow. Fashion watchers now see the fashion industry practically introducing brand new looks every day to respond to an increase in demands.

The influence of social media

In the past, people were not that aware of trends, and fashion was not as important as it is now. Now, besides reading articles, social networks like Facebook and Twitter make it easy to quickly see fashion show images and videos, changing everything. There is a clear increase in demand and new designers appear, trying to come up with the new look and promoting it further through social media.

Social media also becomes an important medium for the small to medium sized fashion designers and retailers to

For muga the ride is not as smooth as silk

Much of the sheen of the muga, the golden silk from Assam, has been lost. This has been for a variety of reasons – from government apathy and lack of marketing knowhow among weavers and manufacturers to climate change and devastating floods. Hope, however, still remains, especially in the initiatives of people like Dulal Chowdhury, who developed the technology for a mechanised process of making muga fabric right from reeling to weaving. Rubaiyat-ul Ali reports.

Muga, the fabric with the golden hue, has not been able to acquire its rightful place in the Indian or world market. From its heydays during the Ahom reign in Assam, there has been a gradual decline of the muga, interspersed by the occasional glimmers of hope brought about by the initiatives of people like Dulal Chowdhury, a lone ranger. In recent times, there has been more bad news. The conversion of Somanis or som tree plantations to tea gardens, the adverse effects of pollution, global warming, use of fertilisers, regular floods, and the lack of government initiatives have all had their toll. Unofficial figures put the overall loss to the muga industry between 2008 and 2014 at 50 per cent.

Among those trying to arrest

The Next Black

At the end of the day, it’s only the people and the planet that will matter. The day will come when whatever is not sustainable, may not be seen as fashionable at all. It’s in industry’s own interest that ‘people’ and ‘planet’ are inscribed in bottom lines, writes Subir Ghosh.

News about solar and wind energy have been making headlines over the past few months. And not because renewable energy is a focus area of the current government in India, but because it’s a need-based practice that is fast catching on at the global level. There are reports of cities meeting most of their energy demands through solar/ wind energy, and there are examples of governments making a push for renewable energy at the policy level. It is not that climate change has suddenly become the top priority for governments – for the concerns over forests, water, pollution and rights of local communities, among other things, are still far from being addressed. But it is a starting point nonetheless, and the change is palpable.

Everyone is making a rush to setting up solar units not because everyone else is doing it, but because many have understood that it is the best